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| Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Oleana✕ Norwegian knitwear house making women's sweaters, cardigans and dresses in its Ytre Arna factory from merino wool, silk and alpaca. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | Allude✕ Munich cashmere label making women's and men's cashmere and wool knitwear and accessories, with a repair service for its garments. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | London, GB | Ytre Arna, NO | Copenhagen, DK | Munich, DE |
| Fibers | Cotton · Linen · Cashmere · Silk | Merino · Silk · Alpaca | Organic cotton · Merino | Cashmere · Wool |
| Makes | Shirts, Sleepwear, Underwear, Accessories | Knitwear, Dresses, Tops & tees, Accessories | Tops & tees, Pants & skirts, Knitwear, Accessories | Knitwear, Accessories |
| Services | — | — | — | — |
| Entry price | $$$$ · Button-up shirt $384 | $$$ · Crew sweater $311 | $$ · Basic tee $39.21 | $$$ · Crew sweater $257 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | B Corp, OEKO-TEX Standard 100 | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1989 | 1992 | — | — |