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| Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Oleana✕ Norwegian knitwear house making women's sweaters, cardigans and dresses in its Ytre Arna factory from merino wool, silk and alpaca. | Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | ASCENO✕ London womenswear label known for signature silk collections, making resortwear, sleepwear and staples in silk, linen and wool. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | London, GB | Ytre Arna, NO | Northfield, Vermont, US | London, GB |
| Fibers | Cotton · Linen · Cashmere · Silk | Merino · Silk · Alpaca | Merino | Silk · Linen · Wool · Cashmere |
| Makes | Shirts, Sleepwear, Underwear, Accessories | Knitwear, Dresses, Tops & tees, Accessories | Socks | Shirts, Tops & tees, Dresses, Pants & skirts, Sleepwear |
| Services | — | — | — | — |
| Entry price | $$$$ · Button-up shirt $384 | $$$ · Crew sweater $311 | $$ · Pair of socks $24.00 | $$$$ · Button-up shirt $284 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1989 | 1992 | 2004 | 2016 |