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| Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Opera Campi✕ Italian hemp clothing brand making tees, knitwear, jeans and underwear in 100% hemp and hemp blends, produced on demand in Italy. | Aclima✕ Norwegian wool brand making merino wool base layers, thermal underwear, fleece-wool layers and beanies, using New Zealand merino knitted in its own Estonian facility. | |
|---|---|---|---|
| Type | Brand | Brand | Brand |
| Location | London, GB | Parma, IT | Drammen, NO |
| Fibers | Cotton · Linen · Cashmere · Silk | Hemp · Merino · Cashmere | Merino · Wool |
| Makes | Shirts, Sleepwear, Underwear, Accessories | Tops & tees, Knitwear, Pants & skirts, Outerwear, Underwear | Base layers, Underwear, Tops & tees, Accessories, Baby & kids |
| Services | — | — | — |
| Entry price | $$$$ · Button-up shirt $384 | $$$$ · Basic tee $111 | $$$ · Base layer top $104 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1989 | 2017 | 1939 |