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| Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Thinking MU✕ Spanish casualwear label working mainly in GOTS organic cotton, with wool, hemp and linen pieces, known for printed tees and knitwear. | Aclima✕ Norwegian wool brand making merino wool base layers, thermal underwear, fleece-wool layers and beanies, using New Zealand merino knitted in its own Estonian facility. | Buck Mason✕ American basics label known for Pima tees in US-grown Supima cotton, plus slub and hemp tees; some styles knit and sewn at its own Pennsylvania mill. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | London, GB | Spain | Drammen, NO | United States |
| Fibers | Cotton · Linen · Cashmere · Silk | Organic cotton · Wool · Hemp · Linen | Merino · Wool | Cotton · Hemp |
| Makes | Shirts, Sleepwear, Underwear, Accessories | Tops & tees, Pants & skirts, Knitwear, Dresses | Base layers, Underwear, Tops & tees, Accessories, Baby & kids | Tops & tees, Shirts, Pants & skirts |
| Services | — | — | — | — |
| Entry price | $$$$ · Button-up shirt $384 | $$ · Basic tee $50.31 | $$$ · Base layer top $104 | $$ · Basic tee $48.00 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1989 | 2008 | 1939 | 2013 |