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| Fog Linen Work✕ Tokyo brand founded by Yumiko Sekine, designing linen clothing and homewares made with Lithuanian linen. | Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | ALUMO✕ Swiss shirting-fabric maker using extra-long-staple Supima and Sea Island cotton, plus cashmere and linen blends, woven at partner mills. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | |
|---|---|---|---|---|
| Type | Brand | Brand | Mill | Brand |
| Location | Tokyo, JP | Northfield, Vermont, US | Herisau, CH | London, GB |
| Fibers | Linen | Merino | Cotton · Organic cotton · Linen · Cashmere | Cotton · Linen · Cashmere · Silk |
| Makes | Dresses, Tops & tees, Accessories | Socks | Fabric & yarn | Shirts, Sleepwear, Underwear, Accessories |
| Services | — | — | Weaving | — |
| Entry price | $$ · Basic dress $143 | $$ · Pair of socks $24.00 | — | $$$$ · Button-up shirt $384 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | GOTS | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 2004 | 1918 | 1989 |