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| Fog Linen Work✕ Tokyo brand founded by Yumiko Sekine, designing linen clothing and homewares made with Lithuanian linen. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | Naked Cashmere✕ US cashmere brand making sweaters, cardigans, loungewear, outerwear and accessories from Inner Mongolian cashmere, with some silk and linen pieces. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Tokyo, JP | Auckland, NZ | Copenhagen, DK | United States |
| Fibers | Linen | Merino | Organic cotton · Merino | Cashmere · Silk · Linen |
| Makes | Dresses, Tops & tees, Accessories | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees, Pants & skirts, Knitwear, Accessories | Knitwear, Tops & tees, Pants & skirts, Dresses, Outerwear, Underwear, Socks, Accessories |
| Services | — | — | — | — |
| Entry price | $$ · Basic dress $143 | $$ · Base layer top $89.45 | $$ · Basic tee $39.21 | $$ · Crew sweater $195 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | ZQ Merino | B Corp, OEKO-TEX Standard 100 | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | — | — |