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| Fog Linen Work✕ Tokyo brand founded by Yumiko Sekine, designing linen clothing and homewares made with Lithuanian linen. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Hiut Denim Co.✕ Family-owned jeans maker with its own factory in Cardigan, Wales, using Japanese selvedge and GOTS organic cotton denim, with free repairs for life. | MATE the Label✕ Los Angeles essentials in GOTS organic cotton and linen (plus some TENCEL), cut, sewn and dyed within 15 miles of its headquarters. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Tokyo, JP | Auckland, NZ | Cardigan, GB | Los Angeles, US |
| Fibers | Linen | Merino | Cotton · Organic cotton | Organic cotton · Linen |
| Makes | Dresses, Tops & tees, Accessories | Base layers, Tops & tees, Underwear, Socks, Outerwear | Pants & skirts | Tops & tees, Sleepwear |
| Services | — | — | — | — |
| Entry price | $$ · Basic dress $143 | $$ · Base layer top $89.45 | $$$$ · Pants or jeans $324 | $$$ · Basic tee $68.00 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | ZQ Merino | None listed | GOTS, B Corp |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | 2011 | 2013 |