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| Hiut Denim Co.✕ Family-owned jeans maker with its own factory in Cardigan, Wales, using Japanese selvedge and GOTS organic cotton denim, with free repairs for life. | Aclima✕ Norwegian wool brand making merino wool base layers, thermal underwear, fleece-wool layers and beanies, using New Zealand merino knitted in its own Estonian facility. | LAKE Pajamas✕ Savannah sleepwear brand best known for pajamas in Peruvian Pima cotton for women, men, kids and babies. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Cardigan, GB | Drammen, NO | Savannah, US | Copenhagen, DK |
| Fibers | Cotton · Organic cotton | Merino · Wool | Cotton | Organic cotton · Merino |
| Makes | Pants & skirts | Base layers, Underwear, Tops & tees, Accessories, Baby & kids | Sleepwear, Baby & kids | Tops & tees, Pants & skirts, Knitwear, Accessories |
| Services | — | — | — | — |
| Entry price | $$$$ · Pants or jeans $324 | $$$ · Base layer top $104 | $$$ · Pajama set $128 | $$ · Basic tee $39.21 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | B Corp, OEKO-TEX Standard 100 |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2011 | 1939 | 2014 | — |