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| Hiut Denim Co.✕ Family-owned jeans maker with its own factory in Cardigan, Wales, using Japanese selvedge and GOTS organic cotton denim, with free repairs for life. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Ibex✕ Merino wool outdoor clothing — base layers, socks and jackets — founded in Vermont in 1997, now based in Boulder. | Blue Canoe✕ Long-running organic cotton clothing line making bras, underwear, tops, dresses and loungewear in the USA. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Cardigan, GB | Auckland, NZ | Boulder, US | San Francisco, US |
| Fibers | Cotton · Organic cotton | Merino | Merino | Organic cotton |
| Makes | Pants & skirts | Base layers, Tops & tees, Underwear, Socks, Outerwear | Base layers, Socks, Outerwear | Underwear, Tops & tees, Pants & skirts, Dresses, Sleepwear |
| Services | — | — | — | — |
| Entry price | $$$$ · Pants or jeans $324 | $$ · Base layer top $89.45 | $$$ · Base layer top $135 | $$$ · Pair of underwear $40.00 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | ZQ Merino | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2011 | — | 1997 | 1994 |