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| Ibex✕ Merino wool outdoor clothing — base layers, socks and jackets — founded in Vermont in 1997, now based in Boulder. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | LILYSILK✕ Silk-focused fashion brand selling mulberry silk blouses, shirts, sleepwear and accessories, plus cashmere and merino knitwear; has a New York store. | Devold of Norway✕ Historic Norwegian wool brand making merino wool base layers, underwear, sweaters, jackets, pants, socks and accessories for outdoor and everyday wear. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Boulder, US | London, GB | Nanjing, CN | Langevåg, NO |
| Fibers | Merino | Cotton · Linen · Cashmere · Silk | Silk · Cashmere · Merino | Wool · Merino |
| Makes | Base layers, Socks, Outerwear | Shirts, Sleepwear, Underwear, Accessories | Tops & tees, Shirts, Knitwear, Sleepwear, Accessories | Base layers, Underwear, Tops & tees, Knitwear, Outerwear, Pants & skirts, Socks, Accessories |
| Services | — | — | — | — |
| Entry price | $$$ · Base layer top $135 | $$$$ · Button-up shirt $384 | $$$$ · Pajama set $219 | $$$ · Base layer top $104 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1997 | 1989 | 2010 | 1853 |