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| Ibex✕ Merino wool outdoor clothing — base layers, socks and jackets — founded in Vermont in 1997, now based in Boulder. | Fox Brothers✕ Tonedale Mill in Wellington, making woollen and worsted cloth — including the original West of England flannel — since 1772. | Sheep Inc.✕ London knitwear label using traceable, ZQ-certified New Zealand merino from regenerative sheep stations. | Dale of Norway✕ Norwegian heritage knitwear brand making pure wool patterned sweaters, cardigans, jackets and accessories, including official Norwegian ski team sweaters. | |
|---|---|---|---|---|
| Type | Brand | Mill | Brand | Brand |
| Location | Boulder, US | Wellington, GB | London, GB | Dale, NO |
| Fibers | Merino | Wool | Merino | Wool · Merino |
| Makes | Base layers, Socks, Outerwear | Fabric & yarn | Knitwear, Tops & tees | Knitwear, Outerwear, Socks, Accessories |
| Services | — | Weaving | — | — |
| Entry price | $$$ · Base layer top $135 | — | $$$ · Crew sweater $278 | $$$ · Crew sweater $281 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | ZQ Merino | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1997 | 1772 | — | 1879 |