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Merino wool outdoor clothing — base layers, socks and jackets — founded in Vermont in 1997, now based in Boulder.

Clothing, underwear and home goods in organic cotton, linen, hemp and merino — no polyester, nylon or other synthetics.

Norwegian wool brand making merino wool base layers, thermal underwear, fleece-wool layers and beanies, using New Zealand merino knitted in its own Estonian facility.

Montana brand making US-made merino wool shirts, base layers, sweatshirts, jackets and socks from wool grown on the Helle family ranch and Rocky Mountain growers.