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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Abraham Moon & Sons✕ Vertical woollen mill founded in 1837 — dyeing, blending, spinning, weaving and finishing wool cloth for fashion and furnishings on one site. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | Minus33✕ Merino wool base layers, socks and hats from a fifth-generation New Hampshire woollen textile family business. | |
|---|---|---|---|---|
| Type | Brand | Mill | Brand | Brand |
| Location | Auckland, NZ | Guiseley, GB | Copenhagen, DK | Ashland, New Hampshire, US |
| Fibers | Merino | Wool | Organic cotton · Merino | Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Fabric & yarn | Tops & tees, Pants & skirts, Knitwear, Accessories | Base layers, Socks, Accessories |
| Services | — | Dyeing, Spinning, Weaving | — | — |
| Entry price | $$ · Base layer top $89.45 | — | $$ · Basic tee $39.21 | $$ · Base layer top $79.99 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | B Corp, OEKO-TEX Standard 100 | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 1837 | — | 2002 |