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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | American Woolen Company✕ Stafford Springs, Connecticut mill weaving fine worsted and woolen fabrics for apparel, working to rebuild a New England wool textile and garment supply chain. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | Isobaa✕ UK merino wool brand making tees, hoodies, base-layer tights, joggers, boxers, socks and beanies for running, outdoors and everyday wear; ships to the US. | |
|---|---|---|---|---|
| Type | Brand | Mill | Brand | Brand |
| Location | Auckland, NZ | Stafford Springs, US | Copenhagen, DK | United Kingdom |
| Fibers | Merino | Wool | Organic cotton · Merino | Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Fabric & yarn | Tops & tees, Pants & skirts, Knitwear, Accessories | Tops & tees, Pants & skirts, Knitwear, Base layers, Underwear, Socks, Accessories |
| Services | — | Weaving | — | — |
| Entry price | $$ · Base layer top $89.45 | — | $$ · Basic tee $39.21 | $$$ · Base layer top $106 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | B Corp, OEKO-TEX Standard 100 | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | — | 2016 |