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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Armedangels✕ Cologne label making denim, shirts and basics from GOTS organic cotton and organic linen. | Baird McNutt✕ Irish linen weaver since 1912, operating from what it calls Ireland's oldest remaining linen mill, with its own dyeing and finishing works. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | |
|---|---|---|---|---|
| Type | Brand | Brand | Mill | Brand |
| Location | Auckland, NZ | Cologne, DE | Ballymena, GB | Copenhagen, DK |
| Fibers | Merino | Organic cotton · Linen | Linen | Organic cotton · Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees, Shirts, Pants & skirts, Dresses, Knitwear | Fabric & yarn | Tops & tees, Pants & skirts, Knitwear, Accessories |
| Services | — | — | Weaving, Dyeing | — |
| Entry price | $$ · Base layer top $89.45 | $$ · Basic tee $33.50 | — | $$ · Basic tee $39.21 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | GOTS, Fair Wear | None listed | B Corp, OEKO-TEX Standard 100 |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | 1912 | — |