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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Armedangels✕ Cologne label making denim, shirts and basics from GOTS organic cotton and organic linen. | not PERFECT LINEN✕ Family-run Lithuanian brand making women's and men's linen clothing to order from European-woven linen. | |
|---|---|---|---|
| Type | Brand | Brand | Brand |
| Location | Auckland, NZ | Cologne, DE | Lithuania |
| Fibers | Merino | Organic cotton · Linen | Linen |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees, Shirts, Pants & skirts, Dresses, Knitwear | Dresses, Tops & tees, Pants & skirts, Shirts |
| Services | — | — | — |
| Entry price | $$ · Base layer top $89.45 | $$ · Basic tee $33.50 | $$$ · Basic dress $167 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | GOTS, Fair Wear | OEKO-TEX Standard 100, European Flax |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | 2014 |