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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Baird McNutt✕ Irish linen weaver since 1912, operating from what it calls Ireland's oldest remaining linen mill, with its own dyeing and finishing works. | Armedangels✕ Cologne label making denim, shirts and basics from GOTS organic cotton and organic linen. | Devold of Norway✕ Historic Norwegian wool brand making merino wool base layers, underwear, sweaters, jackets, pants, socks and accessories for outdoor and everyday wear. | |
|---|---|---|---|---|
| Type | Brand | Mill | Brand | Brand |
| Location | Auckland, NZ | Ballymena, GB | Cologne, DE | Langevåg, NO |
| Fibers | Merino | Linen | Organic cotton · Linen | Wool · Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Fabric & yarn | Tops & tees, Shirts, Pants & skirts, Dresses, Knitwear | Base layers, Underwear, Tops & tees, Knitwear, Outerwear, Pants & skirts, Socks, Accessories |
| Services | — | Weaving, Dyeing | — | — |
| Entry price | $$ · Base layer top $89.45 | — | $$ · Basic tee $33.50 | $$$ · Base layer top $104 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | GOTS, Fair Wear | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 1912 | — | 1853 |