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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Blue Canoe✕ Long-running organic cotton clothing line making bras, underwear, tops, dresses and loungewear in the USA. | Christy Dawn✕ Los Angeles womenswear label known for dresses made from regenerative and organic cotton through its Farm-to-Closet program. | Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Auckland, NZ | San Francisco, US | Los Angeles, US | Northfield, Vermont, US |
| Fibers | Merino | Organic cotton | Organic cotton · Cotton · Alpaca · Silk | Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Underwear, Tops & tees, Pants & skirts, Dresses, Sleepwear | Dresses, Tops & tees, Pants & skirts, Knitwear | Socks |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $89.45 | $$$ · Pair of underwear $40.00 | $$$ · Basic dress $198 | $$ · Pair of socks $24.00 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 1994 | — | 2004 |