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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Blue Canoe✕ Long-running organic cotton clothing line making bras, underwear, tops, dresses and loungewear in the USA. | Isobaa✕ UK merino wool brand making tees, hoodies, base-layer tights, joggers, boxers, socks and beanies for running, outdoors and everyday wear; ships to the US. | Drumohr✕ Knitwear house born in Scotland in 1770 and now based in Italy, making sweaters and coats in cashmere, extrafine merino, lambswool and combed cotton. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Auckland, NZ | San Francisco, US | United Kingdom | Milan, IT |
| Fibers | Merino | Organic cotton | Merino | Cashmere · Merino · Wool · Cotton · Alpaca |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Underwear, Tops & tees, Pants & skirts, Dresses, Sleepwear | Tops & tees, Pants & skirts, Knitwear, Base layers, Underwear, Socks, Accessories | Knitwear, Outerwear, Accessories |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $89.45 | $$$ · Pair of underwear $40.00 | $$$ · Base layer top $106 | $$$ · Crew sweater $320 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 1994 | 2016 | 1770 |