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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Bower Roebuck✕ Huddersfield weaving mill making luxury wool and natural-blend tailoring cloth for brands worldwide, on the same New Mill site since 1899. | Andersen-Andersen✕ Family-owned Danish label making maritime-inspired unisex sailor sweaters and knitwear in pure new wool and organic cotton. | Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | |
|---|---|---|---|---|
| Type | Brand | Mill | Brand | Brand |
| Location | Auckland, NZ | Huddersfield, GB | Denmark | Northfield, Vermont, US |
| Fibers | Merino | Wool | Wool · Organic cotton | Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Fabric & yarn | Knitwear | Socks |
| Services | — | Weaving | — | — |
| Entry price | $$ · Base layer top $89.45 | — | $$$ · Crew sweater $296 | $$ · Pair of socks $24.00 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | 100% natural | Not 100%. Some blends |
| Founded | — | 1899 | 2009 | 2004 |