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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Buck Mason✕ American basics label known for Pima tees in US-grown Supima cotton, plus slub and hemp tees; some styles knit and sewn at its own Pennsylvania mill. | Armedangels✕ Cologne label making denim, shirts and basics from GOTS organic cotton and organic linen. | Duckworth✕ Montana brand making US-made merino wool shirts, base layers, sweatshirts, jackets and socks from wool grown on the Helle family ranch and Rocky Mountain growers. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Auckland, NZ | United States | Cologne, DE | United States |
| Fibers | Merino | Cotton · Hemp | Organic cotton · Linen | Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees, Shirts, Pants & skirts | Tops & tees, Shirts, Pants & skirts, Dresses, Knitwear | Tops & tees, Shirts, Pants & skirts, Base layers, Outerwear, Socks, Accessories |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $89.45 | $$ · Basic tee $48.00 | $$ · Basic tee $33.50 | $$$ · Base layer top $125 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | GOTS, Fair Wear | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 2013 | — | — |