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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Buck Mason✕ American basics label known for Pima tees in US-grown Supima cotton, plus slub and hemp tees; some styles knit and sewn at its own Pennsylvania mill. | Mercer & Sons✕ Family shirtmaker known for traditional button-downs in its two-ply Pima cotton oxford with hand-turned unlined collars, made in the USA. | |
|---|---|---|---|
| Type | Brand | Brand | Brand |
| Location | Auckland, NZ | United States | Bozeman, US |
| Fibers | Merino | Cotton · Hemp | Cotton |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees, Shirts, Pants & skirts | Shirts, Underwear |
| Services | — | — | — |
| Entry price | $$ · Base layer top $89.45 | $$ · Basic tee $48.00 | $$$ · Button-up shirt $180 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 2013 | 1982 |