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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | Kowtow✕ Seed-to-garment label making all its clothes from a single fiber, Fairtrade organic cotton, plastic-free and traceable. | |
|---|---|---|---|
| Type | Brand | Brand | Brand |
| Location | Auckland, NZ | Copenhagen, DK | Wellington, NZ |
| Fibers | Merino | Organic cotton · Merino | Organic cotton |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees, Pants & skirts, Knitwear, Accessories | Tops & tees, Shirts |
| Services | — | — | — |
| Min. order | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | B Corp, OEKO-TEX Standard 100 | Fair Trade, GOTS, B Corp |
| Natural | Not 100%. Some blends | Not 100%. Some blends | 100% natural |
| Founded | — | — | 2006 |