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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | Nudie Jeans✕ Swedish denim brand whose jeans have been 100% organic cotton since 2012, with free repairs for life. | Dale of Norway✕ Norwegian heritage knitwear brand making pure wool patterned sweaters, cardigans, jackets and accessories, including official Norwegian ski team sweaters. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Auckland, NZ | Copenhagen, DK | Gothenburg, SE | Dale, NO |
| Fibers | Merino | Organic cotton · Merino | Organic cotton | Wool · Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees, Pants & skirts, Knitwear, Accessories | Pants & skirts | Knitwear, Outerwear, Socks, Accessories |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $89.45 | $$ · Basic tee $39.21 | $$$ · Pants or jeans $159 | $$$ · Crew sweater $281 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | B Corp, OEKO-TEX Standard 100 | Fair Wear | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | 2001 | 1879 |