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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | Safilin✕ Linen and hemp yarn spinner, operating since 1778. | Duckworth✕ Montana brand making US-made merino wool shirts, base layers, sweatshirts, jackets and socks from wool grown on the Helle family ranch and Rocky Mountain growers. | |
|---|---|---|---|---|
| Type | Brand | Brand | Mill | Brand |
| Location | Auckland, NZ | Copenhagen, DK | Sailly-sur-la-Lys, FR | United States |
| Fibers | Merino | Organic cotton · Merino | Linen · Hemp | Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees, Pants & skirts, Knitwear, Accessories | Fabric & yarn | Tops & tees, Shirts, Pants & skirts, Base layers, Outerwear, Socks, Accessories |
| Services | — | — | Spinning | — |
| Entry price | $$ · Base layer top $89.45 | $$ · Basic tee $39.21 | — | $$$ · Base layer top $125 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | B Corp, OEKO-TEX Standard 100 | Masters of Linen | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | 1778 | — |