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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Conscious Clothing✕ Michigan label designing, cutting and sewing linen, hemp and organic cotton womenswear in its own studio. | Fog Linen Work✕ Tokyo brand founded by Yumiko Sekine, designing linen clothing and homewares made with Lithuanian linen. | Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Auckland, NZ | Belmont, US | Tokyo, JP | Northfield, Vermont, US |
| Fibers | Merino | Linen · Hemp · Organic cotton | Linen | Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees, Pants & skirts, Dresses, Outerwear | Dresses, Tops & tees, Accessories | Socks |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $89.45 | $$$ · Pants or jeans $185 | $$ · Basic dress $143 | $$ · Pair of socks $24.00 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | — | 2004 |