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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Dash Hemp✕ Santa Cruz label designing and making hemp clothing since 1997, including 100% organic hemp shirts, skirts, pants and hoodies. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | Rawganique✕ Clothing, underwear and home goods in organic cotton, linen, hemp and merino — no polyester, nylon or other synthetics. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Auckland, NZ | Santa Cruz, US | Copenhagen, DK | Canada |
| Fibers | Merino | Hemp | Organic cotton · Merino | Organic cotton · Linen · Hemp · Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Shirts, Pants & skirts, Tops & tees | Tops & tees, Pants & skirts, Knitwear, Accessories | Tops & tees, Underwear, Socks, Accessories |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $89.45 | $$ · Basic tee $35.00 | $$ · Basic tee $39.21 | $$$ · Pair of underwear $35.97 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | B Corp, OEKO-TEX Standard 100 | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | 100% natural |
| Founded | — | 1997 | — | — |