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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Devold of Norway✕ Historic Norwegian wool brand making merino wool base layers, underwear, sweaters, jackets, pants, socks and accessories for outdoor and everyday wear. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | Jamie Kay✕ Christchurch brand making organic cotton baby and children's clothing, plus merino babywear and bedding. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Auckland, NZ | Langevåg, NO | Copenhagen, DK | Christchurch, NZ |
| Fibers | Merino | Wool · Merino | Organic cotton · Merino | Organic cotton · Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Base layers, Underwear, Tops & tees, Knitwear, Outerwear, Pants & skirts, Socks, Accessories | Tops & tees, Pants & skirts, Knitwear, Accessories | Baby & kids, Tops & tees, Pants & skirts, Dresses, Knitwear, Sleepwear |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $89.45 | $$$ · Base layer top $104 | $$ · Basic tee $39.21 | $$ · Baby bodysuit $16.77 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | B Corp, OEKO-TEX Standard 100 | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 1853 | — | 2013 |