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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Devold of Norway✕ Historic Norwegian wool brand making merino wool base layers, underwear, sweaters, jackets, pants, socks and accessories for outdoor and everyday wear. | Drumohr✕ Knitwear house born in Scotland in 1770 and now based in Italy, making sweaters and coats in cashmere, extrafine merino, lambswool and combed cotton. | |
|---|---|---|---|
| Type | Brand | Brand | Brand |
| Location | Auckland, NZ | Langevåg, NO | Milan, IT |
| Fibers | Merino | Wool · Merino | Cashmere · Merino · Wool · Cotton · Alpaca |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Base layers, Underwear, Tops & tees, Knitwear, Outerwear, Pants & skirts, Socks, Accessories | Knitwear, Outerwear, Accessories |
| Services | — | — | — |
| Entry price | $$ · Base layer top $89.45 | $$$ · Base layer top $104 | $$$ · Crew sweater $320 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 1853 | 1770 |