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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | ALUMO✕ Swiss shirting-fabric maker using extra-long-staple Supima and Sea Island cotton, plus cashmere and linen blends, woven at partner mills. | |
|---|---|---|---|
| Type | Brand | Brand | Mill |
| Location | Auckland, NZ | London, GB | Herisau, CH |
| Fibers | Merino | Cotton · Linen · Cashmere · Silk | Cotton · Organic cotton · Linen · Cashmere |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Shirts, Sleepwear, Underwear, Accessories | Fabric & yarn |
| Services | — | — | Weaving |
| Entry price | $$ · Base layer top $89.45 | $$$$ · Button-up shirt $384 | — |
| Min. order | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | GOTS |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 1989 | 1918 |