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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Flipts & Dobbels✕ Belgian linen weaver founded in 1910, making 100% European linen fabrics for shirts, trousers, dresses and workwear, plus canvas and technical flax. | Devold of Norway✕ Historic Norwegian wool brand making merino wool base layers, underwear, sweaters, jackets, pants, socks and accessories for outdoor and everyday wear. | |
|---|---|---|---|
| Type | Brand | Mill | Brand |
| Location | Auckland, NZ | Roeselare, BE | Langevåg, NO |
| Fibers | Merino | Linen | Wool · Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Fabric & yarn | Base layers, Underwear, Tops & tees, Knitwear, Outerwear, Pants & skirts, Socks, Accessories |
| Services | — | Weaving | — |
| Entry price | $$ · Base layer top $89.45 | — | $$$ · Base layer top $104 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | Masters of Linen | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 1910 | 1853 |