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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Fog Linen Work✕ Tokyo brand founded by Yumiko Sekine, designing linen clothing and homewares made with Lithuanian linen. | Harvest & Mill✕ Organic cotton basics grown, milled and sewn in the USA, made with family-owned factories near its Berkeley studio. | Rawganique✕ Clothing, underwear and home goods in organic cotton, linen, hemp and merino — no polyester, nylon or other synthetics. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Auckland, NZ | Tokyo, JP | Berkeley, US | Canada |
| Fibers | Merino | Linen | Organic cotton | Organic cotton · Linen · Hemp · Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Dresses, Tops & tees, Accessories | Tops & tees, Shirts, Pants & skirts, Socks | Tops & tees, Underwear, Socks, Accessories |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $89.45 | $$ · Basic dress $143 | $$ · Basic tee $54.00 | $$$ · Pair of underwear $35.97 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | 100% natural |
| Founded | — | — | 2012 | — |