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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Fog Linen Work✕ Tokyo brand founded by Yumiko Sekine, designing linen clothing and homewares made with Lithuanian linen. | Johnstons of Elgin✕ Family firm founded 1797 with a vertical cashmere and wool weaving mill in Elgin and a knitting mill in Hawick; also designs and makes for other labels. | Sheep Inc.✕ London knitwear label using traceable, ZQ-certified New Zealand merino from regenerative sheep stations. | |
|---|---|---|---|---|
| Type | Brand | Brand | Manufacturer | Brand |
| Location | Auckland, NZ | Tokyo, JP | Elgin, GB | London, GB |
| Fibers | Merino | Linen | Cashmere · Merino · Wool | Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Dresses, Tops & tees, Accessories | Knitwear, Accessories, Outerwear, Fabric & yarn | Knitwear, Tops & tees |
| Services | — | — | Spinning, Dyeing, Weaving, Knitting, Private label | — |
| Entry price | $$ · Base layer top $89.45 | $$ · Basic dress $143 | — | $$$ · Crew sweater $278 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | None listed | ZQ Merino |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | 1797 | — |