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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Fox Brothers✕ Tonedale Mill in Wellington, making woollen and worsted cloth — including the original West of England flannel — since 1772. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | |
|---|---|---|---|---|
| Type | Brand | Mill | Brand | Brand |
| Location | Auckland, NZ | Wellington, GB | Copenhagen, DK | Northfield, Vermont, US |
| Fibers | Merino | Wool | Organic cotton · Merino | Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Fabric & yarn | Tops & tees, Pants & skirts, Knitwear, Accessories | Socks |
| Services | — | Weaving | — | — |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | B Corp, OEKO-TEX Standard 100 | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 1772 | — | 2004 |