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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | GOBI Cashmere✕ Vertically integrated Mongolian brand making 100% Mongolian cashmere sweaters, cardigans, coats, dresses and accessories from fiber to finished garment. | Devold of Norway✕ Historic Norwegian wool brand making merino wool base layers, underwear, sweaters, jackets, pants, socks and accessories for outdoor and everyday wear. | |
|---|---|---|---|
| Type | Brand | Brand | Brand |
| Location | Auckland, NZ | Ulaanbaatar, MN | Langevåg, NO |
| Fibers | Merino | Cashmere | Wool · Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Knitwear, Outerwear, Dresses, Pants & skirts, Socks, Accessories | Base layers, Underwear, Tops & tees, Knitwear, Outerwear, Pants & skirts, Socks, Accessories |
| Services | — | — | — |
| Entry price | $$ · Base layer top $89.45 | $$ · Crew sweater $150 | $$$ · Base layer top $104 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | OEKO-TEX Standard 100 | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 1981 | 1853 |