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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | GOHEMP✕ Japan's first hemp apparel brand, making casual tops, bottoms and outerwear in hemp and hemp-cotton blends under the 'Art of Hemp' theme. | ALUMO✕ Swiss shirting-fabric maker using extra-long-staple Supima and Sea Island cotton, plus cashmere and linen blends, woven at partner mills. | Drumohr✕ Knitwear house born in Scotland in 1770 and now based in Italy, making sweaters and coats in cashmere, extrafine merino, lambswool and combed cotton. | |
|---|---|---|---|---|
| Type | Brand | Brand | Mill | Brand |
| Location | Auckland, NZ | Japan | Herisau, CH | Milan, IT |
| Fibers | Merino | Hemp · Organic cotton · Cotton | Cotton · Organic cotton · Linen · Cashmere | Cashmere · Merino · Wool · Cotton · Alpaca |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees, Pants & skirts, Outerwear | Fabric & yarn | Knitwear, Outerwear, Accessories |
| Services | — | — | Weaving | — |
| Entry price | $$ · Base layer top $89.45 | $$ · Basic tee $34.06 | — | $$$ · Crew sweater $320 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | GOTS | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 1994 | 1918 | 1770 |