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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Harvest & Mill✕ Organic cotton basics grown, milled and sewn in the USA, made with family-owned factories near its Berkeley studio. | Kowtow✕ Seed-to-garment label making all its clothes from a single fiber, Fairtrade organic cotton, plastic-free and traceable. | Sheep Inc.✕ London knitwear label using traceable, ZQ-certified New Zealand merino from regenerative sheep stations. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Auckland, NZ | Berkeley, US | Wellington, NZ | London, GB |
| Fibers | Merino | Organic cotton | Organic cotton | Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees, Shirts, Pants & skirts, Socks | Tops & tees, Shirts | Knitwear, Tops & tees |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $89.45 | $$ · Basic tee $54.00 | $$ · Basic tee $55.35 | $$$ · Crew sweater $278 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | Fair Trade, GOTS, B Corp | ZQ Merino |
| Natural | Not 100%. Some blends | Not 100%. Some blends | 100% natural | Not 100%. Some blends |
| Founded | — | 2012 | 2006 | — |