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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Harvest & Mill✕ Organic cotton basics grown, milled and sewn in the USA, made with family-owned factories near its Berkeley studio. | MATE the Label✕ Los Angeles essentials in GOTS organic cotton and linen (plus some TENCEL), cut, sewn and dyed within 15 miles of its headquarters. | Devold of Norway✕ Historic Norwegian wool brand making merino wool base layers, underwear, sweaters, jackets, pants, socks and accessories for outdoor and everyday wear. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Auckland, NZ | Berkeley, US | Los Angeles, US | Langevåg, NO |
| Fibers | Merino | Organic cotton | Organic cotton · Linen | Wool · Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees, Shirts, Pants & skirts, Socks | Tops & tees, Sleepwear | Base layers, Underwear, Tops & tees, Knitwear, Outerwear, Pants & skirts, Socks, Accessories |
| Services | — | — | — | — |
| Entry price | $$$ · Basic tee $72.68 | $$ · Basic tee $54.00 | $$$ · Basic tee $68.00 | $$$ · Basic tee $72.80 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | GOTS, B Corp | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 2012 | 2013 | 1853 |