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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Hiut Denim Co.✕ Family-owned jeans maker with its own factory in Cardigan, Wales, using Japanese selvedge and GOTS organic cotton denim, with free repairs for life. | Flipts & Dobbels✕ Belgian linen weaver founded in 1910, making 100% European linen fabrics for shirts, trousers, dresses and workwear, plus canvas and technical flax. | |
|---|---|---|---|
| Type | Brand | Brand | Mill |
| Location | Auckland, NZ | Cardigan, GB | Roeselare, BE |
| Fibers | Merino | Cotton · Organic cotton | Linen |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Pants & skirts | Fabric & yarn |
| Services | — | — | Weaving |
| Entry price | $$ · Base layer top $89.45 | $$$$ · Pants or jeans $324 | — |
| Min. order | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | Masters of Linen |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 2011 | 1910 |