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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Ibex✕ Merino wool outdoor clothing — base layers, socks and jackets — founded in Vermont in 1997, now based in Boulder. | Fox Brothers✕ Tonedale Mill in Wellington, making woollen and worsted cloth — including the original West of England flannel — since 1772. | Drumohr✕ Knitwear house born in Scotland in 1770 and now based in Italy, making sweaters and coats in cashmere, extrafine merino, lambswool and combed cotton. | |
|---|---|---|---|---|
| Type | Brand | Brand | Mill | Brand |
| Location | Auckland, NZ | Boulder, US | Wellington, GB | Milan, IT |
| Fibers | Merino | Merino | Wool | Cashmere · Merino · Wool · Cotton · Alpaca |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Base layers, Socks, Outerwear | Fabric & yarn | Knitwear, Outerwear, Accessories |
| Services | — | — | Weaving | — |
| Entry price | $$ · Base layer top $89.45 | $$$ · Base layer top $135 | — | $$$ · Crew sweater $320 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 1997 | 1772 | 1770 |