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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Ibex✕ Merino wool outdoor clothing — base layers, socks and jackets — founded in Vermont in 1997, now based in Boulder. | Johnstons of Elgin✕ Family firm founded 1797 with a vertical cashmere and wool weaving mill in Elgin and a knitting mill in Hawick; also designs and makes for other labels. | Isobaa✕ UK merino wool brand making tees, hoodies, base-layer tights, joggers, boxers, socks and beanies for running, outdoors and everyday wear; ships to the US. | |
|---|---|---|---|---|
| Type | Brand | Brand | Manufacturer | Brand |
| Location | Auckland, NZ | Boulder, US | Elgin, GB | United Kingdom |
| Fibers | Merino | Merino | Cashmere · Merino · Wool | Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Base layers, Socks, Outerwear | Knitwear, Accessories, Outerwear, Fabric & yarn | Tops & tees, Pants & skirts, Knitwear, Base layers, Underwear, Socks, Accessories |
| Services | — | — | Spinning, Dyeing, Weaving, Knitting, Private label | — |
| Entry price | $$ · Base layer top $89.45 | $$$ · Base layer top $135 | — | $$$ · Base layer top $106 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 1997 | 1797 | 2016 |