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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Johnstons of Elgin✕ Family firm founded 1797 with a vertical cashmere and wool weaving mill in Elgin and a knitting mill in Hawick; also designs and makes for other labels. | Devold of Norway✕ Historic Norwegian wool brand making merino wool base layers, underwear, sweaters, jackets, pants, socks and accessories for outdoor and everyday wear. | |
|---|---|---|---|
| Type | Brand | Manufacturer | Brand |
| Location | Auckland, NZ | Elgin, GB | Langevåg, NO |
| Fibers | Merino | Cashmere · Merino · Wool | Wool · Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Knitwear, Accessories, Outerwear, Fabric & yarn | Base layers, Underwear, Tops & tees, Knitwear, Outerwear, Pants & skirts, Socks, Accessories |
| Services | — | Spinning, Dyeing, Weaving, Knitting, Private label | — |
| Entry price | $$ · Base layer top $89.45 | — | $$$ · Base layer top $104 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 1797 | 1853 |