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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Kowtow✕ Seed-to-garment label making all its clothes from a single fiber, Fairtrade organic cotton, plastic-free and traceable. | Lady White Co.✕ 100% cotton T-shirts knit, cut and sewn in Los Angeles from North Carolina cotton, with tubular construction and no side seams. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Auckland, NZ | Wellington, NZ | Los Angeles, US | Copenhagen, DK |
| Fibers | Merino | Organic cotton | Cotton | Organic cotton · Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees, Shirts | Tops & tees | Tops & tees, Pants & skirts, Knitwear, Accessories |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $89.45 | $$ · Basic tee $55.35 | $$$ · Basic tee $70.00 | $$ · Basic tee $39.21 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | Fair Trade, GOTS, B Corp | None listed | B Corp, OEKO-TEX Standard 100 |
| Natural | Not 100%. Some blends | 100% natural | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 2006 | 2015 | — |