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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Kowtow✕ Seed-to-garment label making all its clothes from a single fiber, Fairtrade organic cotton, plastic-free and traceable. | MATE the Label✕ Los Angeles essentials in GOTS organic cotton and linen (plus some TENCEL), cut, sewn and dyed within 15 miles of its headquarters. | Johnstons of Elgin✕ Family firm founded 1797 with a vertical cashmere and wool weaving mill in Elgin and a knitting mill in Hawick; also designs and makes for other labels. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Manufacturer |
| Location | Auckland, NZ | Wellington, NZ | Los Angeles, US | Elgin, GB |
| Fibers | Merino | Organic cotton | Organic cotton · Linen | Cashmere · Merino · Wool |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees, Shirts | Tops & tees, Sleepwear | Knitwear, Accessories, Outerwear, Fabric & yarn |
| Services | — | — | — | Spinning, Dyeing, Weaving, Knitting, Private label |
| Entry price | $$$ · Basic tee $72.68 | $$ · Basic tee $55.35 | $$$ · Basic tee $68.00 | — |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | Fair Trade, GOTS, B Corp | GOTS, B Corp | None listed |
| Natural | Not 100%. Some blends | 100% natural | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 2006 | 2013 | 1797 |