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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Lapuan Kankurit✕ Finnish jacquard weaving mill making scarves, shawls and bathrobes alongside home textiles, mainly in linen and wool. | Isobaa✕ UK merino wool brand making tees, hoodies, base-layer tights, joggers, boxers, socks and beanies for running, outdoors and everyday wear; ships to the US. | |
|---|---|---|---|
| Type | Brand | Mill | Brand |
| Location | Auckland, NZ | Lapua, FI | United Kingdom |
| Fibers | Merino | Linen · Wool · Organic cotton | Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Accessories, Sleepwear, Fabric & yarn | Tops & tees, Pants & skirts, Knitwear, Base layers, Underwear, Socks, Accessories |
| Services | — | Weaving | — |
| Entry price | $$ · Base layer top $89.45 | — | $$$ · Base layer top $106 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | Masters of Linen | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | 2016 |