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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | LILYSILK✕ Silk-focused fashion brand selling mulberry silk blouses, shirts, sleepwear and accessories, plus cashmere and merino knitwear; has a New York store. | ASCENO✕ London womenswear label known for signature silk collections, making resortwear, sleepwear and staples in silk, linen and wool. | |
|---|---|---|---|
| Type | Brand | Brand | Brand |
| Location | Auckland, NZ | Nanjing, CN | London, GB |
| Fibers | Merino | Silk · Cashmere · Merino | Silk · Linen · Wool · Cashmere |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees, Shirts, Knitwear, Sleepwear, Accessories | Shirts, Tops & tees, Dresses, Pants & skirts, Sleepwear |
| Services | — | — | — |
| Entry price | $$ · Base layer top $89.45 | $$$$ · Pajama set $219 | $$$$ · Button-up shirt $284 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 2010 | 2016 |