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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | MagicLinen✕ Family linen business making clothing and home textiles in-house in Vilnius from OEKO-TEX certified fabric. | ASCENO✕ London womenswear label known for signature silk collections, making resortwear, sleepwear and staples in silk, linen and wool. | Aclima✕ Norwegian wool brand making merino wool base layers, thermal underwear, fleece-wool layers and beanies, using New Zealand merino knitted in its own Estonian facility. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Auckland, NZ | Vilnius, LT | London, GB | Drammen, NO |
| Fibers | Merino | Linen | Silk · Linen · Wool · Cashmere | Merino · Wool |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Dresses, Tops & tees, Pants & skirts, Sleepwear, Fabric & yarn | Shirts, Tops & tees, Dresses, Pants & skirts, Sleepwear | Base layers, Underwear, Tops & tees, Accessories, Baby & kids |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $89.45 | $$ · Basic dress $93.00 | $$$$ · Button-up shirt $284 | $$$ · Base layer top $104 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | OEKO-TEX Standard 100 | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | 2016 | 1939 |