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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | MagicLinen✕ Family linen business making clothing and home textiles in-house in Vilnius from OEKO-TEX certified fabric. | Johnstons of Elgin✕ Family firm founded 1797 with a vertical cashmere and wool weaving mill in Elgin and a knitting mill in Hawick; also designs and makes for other labels. | |
|---|---|---|---|
| Type | Brand | Brand | Manufacturer |
| Location | Auckland, NZ | Vilnius, LT | Elgin, GB |
| Fibers | Merino | Linen | Cashmere · Merino · Wool |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Dresses, Tops & tees, Pants & skirts, Sleepwear, Fabric & yarn | Knitwear, Accessories, Outerwear, Fabric & yarn |
| Services | — | — | Spinning, Dyeing, Weaving, Knitting, Private label |
| Entry price | $$ · Base layer top $89.45 | $$ · Basic dress $93.00 | — |
| Min. order | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | OEKO-TEX Standard 100 | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | 1797 |