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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | MagicLinen✕ Family linen business making clothing and home textiles in-house in Vilnius from OEKO-TEX certified fabric. | Sheep Inc.✕ London knitwear label using traceable, ZQ-certified New Zealand merino from regenerative sheep stations. | Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Auckland, NZ | Vilnius, LT | London, GB | Northfield, Vermont, US |
| Fibers | Merino | Linen | Merino | Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Dresses, Tops & tees, Pants & skirts, Sleepwear, Fabric & yarn | Knitwear, Tops & tees | Socks |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $89.45 | $$ · Basic dress $93.00 | $$$ · Crew sweater $278 | $$ · Pair of socks $24.00 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | OEKO-TEX Standard 100 | ZQ Merino | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | — | 2004 |