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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | MATE the Label✕ Los Angeles essentials in GOTS organic cotton and linen (plus some TENCEL), cut, sewn and dyed within 15 miles of its headquarters. | Michell & Cia✕ Vertically integrated Peruvian alpaca group making tops, knitting yarns and fabrics in pure alpaca and blends. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | |
|---|---|---|---|---|
| Type | Brand | Brand | Mill | Brand |
| Location | Auckland, NZ | Los Angeles, US | Arequipa, PE | Copenhagen, DK |
| Fibers | Merino | Organic cotton · Linen | Alpaca · Silk · Merino · Linen | Organic cotton · Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees, Sleepwear | Fabric & yarn | Tops & tees, Pants & skirts, Knitwear, Accessories |
| Services | — | — | Spinning | — |
| Entry price | $$ · Base layer top $89.45 | $$$ · Basic tee $68.00 | — | $$ · Basic tee $39.21 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | GOTS, B Corp | None listed | B Corp, OEKO-TEX Standard 100 |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 2013 | — | — |